We offer many types of market research, including Business-to-Business and Business-to-Consumer research studies, advertising effectiveness, attitude, testing, marketing effectiveness, market segmentation, positioning and more. We ensure quality by performing our own data collection.
Customer Satisfaction Loyalty
Customer satisfaction and loyalty are critical elements of long-term business growth and profitability. We are experienced in developing and executing surveys with prospective, competitive, new and current customers.
Market Share Positioning
Market share is a key indicator of your market competitiveness. Learn how well you are doing compared to your competitors, assess total market growth or decline and identify trends in customers’ selections. Determine your image or identity in the minds of your target market for your product, brand or organization.
New Product or Service
Evaluate new concepts and market feasibility. Track your launch by identifying customer dissatisfaction or unmet needs.
Focus groups are the preferred option for situations in which the interaction of a group of respondents is desirable. We ensure the correct respondents are in the correct mix. Respondents can be asked to complete paper-and-pencil or web-based questionnaires before or during the focus groups to enhance and clarify the information gathered.
We offer one-on-one conversations between an experienced professional and a qualified respondent when there is a need for extensive probing and answer follow-up. These interviews can be completed at a central location or by telephone, and are used in both consumer and business research situations.
“Partner for Success”
is more than a motto – it’s our mindset. We work with each of our clients to tailor their program to acquire the most useful and effective information possible. Using state-of-the-art technology to increase efficiency, ensure data accuracy and enhance communication, we recognize that our success can only come from your success.