HMS Articles

May 28, 2013

Importance of Measuring Customer Satisfaction

If you have read the first part of our series of articles on Market Research — What is Market Research — you would know how there is an inconsistency in the understanding and scope of market research. In this second part of the series, we focus on one of the goals that market research can help you achieve — measuring and ensuring customer satisfaction. Why measure customer satisfaction? In a buyer’s market, it is important for […]
May 26, 2013

How to Work from Home Successfully?

Working from home is a modern-day reality for many — businesses as well as individuals. For businesses, the need to reduce expenses and overheads is leading to increased outsourcing, telecommuting and hiring of part time work from home team members. For individuals, there can be any number of reasons, ranging from health to family, why working from home may be a necessity. The inability to commute and work in an office makes working from home the […]
April 29, 2013

What is Market Research?

While it is a tool used quite commonly in the marketing mix by many businesses, there surprisingly isn’t a uniform understand of what market research is. The most common understanding of market research is as follows: Marketing research is where a company/business gathers information and researches markets for acceptance of a specific product or service.  Market research can be online or offline and can include different types of social and opinion research about individuals and organizations […]
March 14, 2013

Teleprospecting vs Telemarketing

Whether a business is selling products or services, most business sales people would recognize the need to get the message across to the target audience. The key to success in sales is to get the business in front of prospective clients or customers PRIOR to the sales team coming into the picture. This can happen by building rapport. Rapport helps build a trust; and trust in the business can give the sales team a better chance […]