April 22, 2013

HMS CEO/Founder Named Among the Top Women Business Owners

Vicky Hudson the founder and CEO of Hudson Management Services was named as one of the Top Women Business Owners in the March edition of The Small Business Monthly. Below is an excerpt from The Small Business Monthly. Building a Business on Honesty and Integrity In 1994, as an independent contractor, Vicky Hudson was working with clients for teleprospecting needs, and realized how great the need was for client research. With the additional work, Hudson’s need […]
April 29, 2013

What is Market Research?

While it is a tool used quite commonly in the marketing mix by many businesses, there surprisingly isn’t a uniform understand of what market research is. The most common understanding of market research is as follows: Marketing research is where a company/business gathers information and researches markets for acceptance of a specific product or service.  Market research can be online or offline and can include different types of social and opinion research about individuals and organizations […]
May 26, 2013

How to Work from Home Successfully?

Working from home is a modern-day reality for many — businesses as well as individuals. For businesses, the need to reduce expenses and overheads is leading to increased outsourcing, telecommuting and hiring of part time work from home team members. For individuals, there can be any number of reasons, ranging from health to family, why working from home may be a necessity. The inability to commute and work in an office makes working from home the […]
May 28, 2013

Importance of Measuring Customer Satisfaction

If you have read the first part of our series of articles on Market Research — What is Market Research — you would know how there is an inconsistency in the understanding and scope of market research. In this second part of the series, we focus on one of the goals that market research can help you achieve — measuring and ensuring customer satisfaction. Why measure customer satisfaction? In a buyer’s market, it is important for […]